Our Team
People Who Know Healthcare
Every person on our team works exclusively with healthcare practices. No generalists. No guesswork.
Jon Tornetta, PMP
Founder
Healthcare IT strategist and software engineer. Previously held leadership roles at two healthcare tech firms acquired by JPMorgan Chase ($550M) and Providence Health ($50M). Featured in Physician's Practice and Physician's Weekly. PMP certified.
Rachael Lassoff
Client Services
Marketing and client services specialist with traditional marketing and customer service expertise. Previously ran her own award-winning event planning business.
Tyler Allen
Web Developer
Experienced web developer skilled across a variety of modern technologies. Also a personal trainer with 6 years of coaching experience.
Kaden O'Steen
Marketing
3+ years of experience in social media, copywriting, and video editing. Focused on health-adjacent clients ranging from mental health coaches to wellness brands.
Robyn Fehrenbacher
Web Design & Customer Care
Web designer and digital marketer specializing in websites, landing pages, and email newsletters. Holds a Master's degree in Education with additional studies in computer science.
Milica McDowell, DPT
Client Services Advisor
Doctor of Physical Therapy with 20 years in healthcare and 5 businesses in health and wellness. Previously Senior Director of Medical for RockTape and VP of Sales for Physitrack (London).
Sarah Frohlich
Marketing
7+ years in customer support and 5 years in the medical field, bringing a patient-centered perspective to healthcare marketing.
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